Urby Furnished
A collection of short term rentals, designed for the modern global citizen - providing comfortable, easy to book apartments as part of a larger community.
Building the Business
What started as an idea jotted down in a long, Friday Evening email turned into Urby Furnished, growing from a 2-unit pilot project to a thriving 102-unit operation across 6 multi-family apartment buildings and 5 municipalities. As the visionary behind the short-term rental division of Urby, I created a seamless living experience where guests enjoy thoughtfully designed spaces with premium amenities on flexible lease terms. A priority of the platform was to have established, consistent standards of thoughtful, intuitive design and outstanding service across all locations, creating sub-brand where quality could be trusted, regardless of location.
Business Development & Strategy
Conceived and executed Urby Furnished's complete business model, designing a home-away-from-home experience for stays of a week, month, or longer.
Navigated complex regulatory environments across multiple jurisdictions.
Negotiated strategic partnerships and established revenue-sharing structures with key stakeholders.
Managed comprehensive revenue operations, creating accounting systems and budgets from scratch without initial historical data.
Product Development
Oversaw the entire product lifecycle from concept to daily operations.
Managed zoning and entitlement considerations for short-term rental properties.
Led the design and installation of luxury furnished apartments featuring smart layouts, premium appliances, and essential furnishings.
Created centrally located, flexible-stay accommodations that simplified relocation to new cities.
Technology & Systems Integration
Independently implemented and optimized property management, revenue management, and guest engagement software.
Built website with API connections and managed distribution channels.
Developed a comprehensive intranet using Notion to centralize critical information across properties, including SOPs, accounting, and real-time maintenance logs.
Platform Management
Ensured guests received the complete Urby experience: on-site dining, fitness facilities, green spaces, 24/7 welcome desk, and community events.
Collaborated with brand and marketing leadership to deliver a cohesive digital and physical guest experience.
Built and led a high-performing, decentralized team while balancing the needs of guests, long-term residents, investors, and lenders.